Collection Concept
WHAT’S INCLUDED PER CONCEPT
● Access to a personalized client portal for project management
● Two hours of dedicated video, designer consultation sessions
● One round of design refinement
● Strategic market and trend research
● Customized collection mood board
● Tailored color palette using Pantone Color Codes
ESTIMATED TIMELINE: 5-7 business days
INVESTMENT PER COLLECTION CONCEPT: $375
Description
Elevate your activewear brand with our specialized service, dedicated to bringing your vision to life through meticulous trend research and a tailor-made collection concept that resonates with your target market.
The Process
Step 1: Access to Your Personalized Project Client Portal
Begin your design journey with exclusive access to your personalized client portal. This platform organizes your entire project in one centralized place, enhancing communication and providing timeline and milestone trackers for clear visibility of your project’s progress. All project files will be available here for easy download.
Step 2: Collaborative Kickoff Video Meeting
Dive deep into the essence of your brand during our first 1-hour video meeting. We'll explore your brand’s unique vision, goals, target market, and overall brand aesthetic. This session is crucial to align our creative strategies with your business objectives and to start shaping the foundation of your distinctive activewear collection.
Step 3: Market Research and Trend Analysis
Prior to crafting your mood board and color palette, extensive market and trend research will be conducted. I’ll utilize WGSN, the leading industry service for trend forecasting and market analysis, to gather detailed insights about your target customers, competitors, and aspirational brands.
Step 5: Collection Concept Presentation of Moodboard and Color Palette
In our final 1-hour collaborative video meeting, I'll present the mood board and color palette tailored specifically for your activewear brand. During this session, I'll explain the strategic reasoning behind each element selected — why certain colors were chosen, how they align with current trends, and their relevance to your target market. This detailed presentation will help you understand the aesthetic and conceptual direction of your collection, setting a solid foundation for your brand to thrive in the competitive activewear market.
Step 4: Creation of a Tailored Collection Mood Board and Color Palette
With a wealth of strategic information at hand, I will design a mood board that encapsulates the essence of your envisioned activewear collection. I will also develop a carefully curated color palette – matched to specific Pantone TCX color codes – to give your collection a cohesive and appealing aesthetic.
By choosing this service, you're not just preparing for garment manufacturing; you're setting the stage for a brand that is as dynamic and forward-thinking as the market it serves. Let's craft activewear that stands out and speaks directly to your customers’ desires and needs.